Conscious Fashion Fair (COFF) is a Danish association whose mission is the promotion and development of the fashion industry in Denmark. By uplifting responsible brands through an annual fashion show COFF aims to be the link between responsible fashion brands and consumers who wish to shop sustainable fashion. Through a network of responsible brands, COFF creates awareness of fashion designers with a strong focus on sustainability and sustainable fashion alternatives.

Its work is 100% volunteer-based. Indeed, volunteering is its core value. As a team, it supports each other's visions and acknowledges the efforts each member puts forth. COFF makes sustainable transformation in its community its top priority.